In-house leaders already in the c-Suite or on their way there are most likely to want to build their profile internally than externally according to a group of 40 senior leaders I surveyed recently. Some of these people were already on the executive team, many are on their way there, and they come from diverse…
In the time I’ve been in PR, the number of clients or prospects who’ve said to me, “I want to be a thought leader” or “I want the brand to be positioned as a thought leader” are many. While achieving thought leadership is a big goal, it also shows your commitment to being innovative, to sharing…
With WFH giving millions of professionals around the world their daily commute time back, while some leaders are experiencing a slow-down on projects while markets and economies wait for restrictions to ease and to see what the world looks like post-Covid, as well as no events, conferences, parties, weddings or family reunions to go to, some executives…
When the distribution of misleading information is almost overwhelming depending on where you get your news, now is an opportunity for leaders to take on the responsibility of sharing the facts about what your business is doing at this time. Audiences are used to feasting on the buffet of information (or misinformation) that the 24-hour news cycle,…
This isn’t a post about how a c-Suite exec or leader should decide on their particular passion for sustainability and incorporate the topic into their reputation strategy (though if it’s a true passion you definitely should). It’s about how – as an executive with competing but equally important business goals, priorities and pressures – you…