This author has yet to write their bio.Meanwhile lets just say that we are proud Angela Cross contributed a whooping 19 entries.
In 2020, I saw many leaders start to proactively building their professional reputation. A combination of the upheaval of COVID meant more leaders started to think they need to set themselves apart to better deliver growth and engagement for their company, a slow down provided some people more time to think about their priorities and […]
Last time I wrote, I talked about how business leaders can use thought leadership to build their reputation. It’s only in the past few years – since personal brands became a business in their own right – that leaders have said to me they want to be known as a thought leader. In my experience, […]
In the time I’ve been in PR, the number of clients or prospects who’ve said to me, “I want to be a thought leader” or “I want the brand to be positioned as a thought leader” are many. While achieving thought leadership is a big goal, it also shows your commitment to being innovative, to […]
While Covid-19 has saturated media reporting for months (a journo friend of mine told me recently that she felt horribly guilty about being excited to hear the George Pell appeal decision. Not excited that the conviction was reversed because that is obviously devastating for everyone involved, but that she actually had something to report on […]
With WFH giving millions of professionals around the world their daily commute time back, while some leaders are experiencing a slow-down on projects while markets and economies wait for restrictions to ease and to see what the world looks like post-Covid, as well as no events, conferences, parties, weddings or family reunions to go to, […]
When the distribution of misleading information is almost overwhelming depending on where you get your news, now is an opportunity for leaders to take on the responsibility of sharing the facts about what your business is doing at this time. Audiences are used to feasting on the buffet of information (or misinformation) that the 24-hour […]
For the future generations of c-Suite executives, having an active and career-valuable profile on social media will be an everyday part of doing business. For some it already is. ‘Day in the life of’ style content will (or does) come easily to most leaders, they’ll share their vision, strengths and select elements of their personal […]
When I’m first meeting c-Suite leaders who want to build their reputations, I often hear “I know I need to do this, I just don’t know where to start.” There are many executives locally and overseas who have built global reputations by being present online, sharing their knowledge, telling their organisations’ stories, and engaging with […]
This isn’t a post about how a c-Suite exec or leader should decide on their particular passion for sustainability and incorporate the topic into their reputation strategy (though if it’s a true passion you definitely should). It’s about how – as an executive with competing but equally important business goals, priorities and pressures – you […]
© Copyright – Pilot PR
Subscribe to our monthly newsletter, free resources and select insights.
m. 0412 92 93 97
e. angela@pilotpr.com.au