Reputation strategies for c-Suite executives & leaders
pilotPR helps executives and leaders build their reputations via the media, social media, online platforms, industry positioning and awards. When your approach to building your profile is aligned with your values and priorities for the business, brands and people you lead, building your reputation is purposeful, strategic and easier.
We work with
- Individual leaders who want to define their own long-term reputation building strategy that delivers for them and the business they lead now and in the future
- Executive level teams to identify and develop the right strategy for each leader, so that everyone owns a space and builds their reputation in harmony and in a way that’s aligned to the business they lead
- Executives who have experienced a negative event that remains online so they can overcome it and move on
HOW WE WORK
Workshops
Via a series of workshops that are bespoke to pilotPR (which we can deliver in person or online) we identify your professional and personal values, ultimate career goals and topics of expertise that you can build your reputation on
Research & analysis
We combine the findings from the workshops with our own research and analysis to identify a space where you can own a topic of expertise and build an audience and profile with authority. Our programs also help you do it in a way that is aligned with who you are as a leader and a human
Your strategy
We present you with a bespoke strategy that: embodies your personal and professional values, recommends the platforms you will utilise to build your reputation, helps you lead your business and achieve growth, build an audience with meaning, and in a way that is aligned to who you are as a person and a leader
Implementation
Depending on our clients’ preferences, we provide ongoing resourcing and strategic advice as you implement your program, initial support as you get started, or we can be on call for advice when you want it
Visible leaders who have built global reputations over time all started somewhere.
They approach building their profiles with purpose, patience and clarity for how they want their reputations to drive the growth of the businesses they lead, engage stakeholders, and support them personally to achieve their professional goals and build a career legacy
INVESTMENT
We work with our clients in a number of ways –
In-person programs for individual leaders:
- Initial pre-work to identify your values as a person and a leader
- Workshops (two x 2-hour or four x 1-hour depending on your schedule) to identify your professional passions, the priorities for the business you lead, your goals as a leader, and the key issues, trends and opportunities for your business and industry
- Research and analysis to evaluate: competitors, industry trends and topics, and your passion topics. We use this information to align your focus with what’s relevant to your industry now and in the future and so you can work towards being a thought leader on a topic that isn’t already over-crowded
- Two x feedback sessions to share our findings and workshop initial recommendations
- Presentation of a full strategic program that spans social media, online platforms, media relations, industry positioning and speaking opportunities, awards, and events
- Initial support and advice to kick-start your program
- We can also provide ongoing support and advice, this is costed separately depending on you and how closely you’d like us to work togethe
Fee: from $6,750 – $8,750
In-person programs for executive teams:
We deliver our in-person programs for executive teams so that each individual leader can build their reputation and engage with a growing audience, while ensuring that each leader has their own space and each individual’s strategy supports the priorities of the business they lead together. Our group programs deliver:
- Initial, individual pre-work to identify each executive’s values as a person and a leader
- 1 x 2-hour group workshop to introduce the program and discuss the priorities for the business and each executive’s division (this can be delivered in-person or a combination of in-person and online)
- 2 x 1-hour individual workshops with each executive to uncover their personal values, their priorities for the business or division they lead, their goals as a leader, and the key issues, trends and opportunities for their industry
- Research and analysis for each leader to evaluate: competitors, industry trends and topics, and each leader’s professional goals and passion topics. We also analyse the businesses overall priorities and align each leaders objectives with that of the business
- 1 x feedback session with each leader to share our findings and workshop initial recommendations
- Presentation of a full strategic program for each leader and the business overall, showing where each executive will own their space and how everyone will align to support the business’s overall reputation
- Initial support and advice for each leader
- We can also provide ongoing support and advice, this is costed separately depending on the requirements of the business and its leaders
Fee: our executive teams program fee depends on the size of the team and where they are based. If you’d like to talk about working together,
Online programs:
we deliver our one-on-one programs to clients across Australia and around the world via Zoom. Our online programs include:
- Initial pre-work to identify your values as a person and a leader, as well as your goals, and the key issues, trends and opportunities for your business and industry
- Two x 1-hour Zoom calls to uncover your professional and personal passions, the goals for the business you lead, and to workshop the outcomes of your pre-work
- Research and analysis to evaluate: competitors, industry trends and topics, and your passion topics. We use this information to align your focus with what’s relevant to your industry now and in the future and so you can work towards being a thought leader on a topic that isn’t already over-crowded
- Two x feedback sessions to share our findings and workshop initial recommendations
- Presentation of a full strategic program that spans social media, online platforms, media relations, industry positioning and speaking opportunities, awards, and events
- Initial support and advice to kick-start your program
- We can also provide ongoing support and advice, this is costed separately depending on you and how closely you’d like us to work together
Fee: $5,500
Workshops:
we delivery workshops and strategy sessions to help leaders or groups of executives understand the importance of building their reputation, how they can do it in a way that has meaning for them and the businesses they lead, and how to implement their strategy so it’s sustainable over the long-term. These sessions cover:
- The importance of reputation as a business leader and its role in supporting your ultimate career and business goals
- The role of values when your building your reputation
- How to find a space that isn’t over-crowded and feels right for you
- The platforms available to establish your reputation
- How to make a reputation building program sustainable over the long-term
- What to do if something goes wrong
- How to know what success looks like
Fee: from $2,000 for a 2-hour, four person session
Reputation clean up:
We work with executives who have had something go wrong in their career and the information remains in the public domain. We help them repair their reputation and rebuild their profile so they can return to achieving their career goals with confidence. The fee for these programs depend on the size of the issue and how long it will take to overcome it. If you’d like to talk about us helping you rebuild your reputation.
Focus sessions:
We delivery clarity and refresher sessions for executives who are already on their way to building their reputation and want to re-visit their purpose for doing it so their strategy remains aligned with their business and career goals, as well as who they are as a person. Our focus sessions cover:
- Success to date and what it looks like for you
- Analysis of your current and past activity
- Identifying your personal values and your ultimate career goals
- Recommendations for how you can build a bigger audience and take the next step with your reputation
- A roadmap to make it happen
- Either initial advice as you refresh your approach, or ongoing support as you build your profile
Fee: from $1,500