This author has yet to write their bio.Meanwhile lets just say that we are proud Angela Cross contributed a whooping 19 entries.
When I start working with a c-Suite level client, I’ll often be working with a team of leaders who are at different points of developing their professional reputation. One leader may have had it on their to-do list for years but never got to it. Another leader may be good at supporting the business’s visibility […]
The past two years of pandemic have enhanced the role of reputation for business and the c-Suite. Brands can no-longer fence-sit on critical issues, while for CEOs being visible is no longer optional. The other reputational impact the pandemic and WFH has had is on team reputation. Remote working has made it harder for teams […]
In-house leaders already in the c-Suite or on their way there are most likely to want to build their profile internally than externally according to a group of 40 senior leaders I surveyed recently. Some of these people were already on the executive team, many are on their way there, and they come from diverse […]
With a good portion of us in lockdown right now, many of us are managing its mental and physical impacts. If you’re a business leader, you’ll be leading a team remotely and responsible for keeping team morale buoyant. Your business might be impacted directly by lockdowns, so you’re navigating new ways to keep your company […]
It’s widely accepted by entrepreneurs that building your profile is the right thing to do if you want to stand your brand apart and accelerate growth. It’s also considered the domain of CEOs because being visible is an effective way of telling your organisation’s story, engaging stakeholders, bringing your employees and customers on the journey, […]
Entrepreneurs like Virgin’s Richard Branson, Amazon’s Jeff Bezos, and locally, Boost Juice’s Janine Allis and Sweat’s Kayla Itsines have built their own profile as a growth strategy for their businesses. Richard Branson credits it as one reason for his success in markets like the US, while Kayla Itsines has 28 million Facebook followers, 13m on […]
Whether you’re an entrepreneur, in the c-Suite, or on the way to being either of these, one of the key trends social media has created is the expectation that leaders and businesses are human when they build their profile. If you’re a business leader building your reputation, knowing your purpose for doing it and committing […]
The first executive I worked with to rebuild their reputation was a talented executive with integrity. He’d been named in negative media coverage 10 years before and the media coverage still haunted him. He’d done what most people do when their name is dragged through the mud in the media; he hid. Kept working at […]
“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” – Tim Ferriss I strongly dislike the term ‘personal […]
I’m working with more women who want to build their professional profile than ever before. It could be that more professionals than ever appear to be building their profile since COVID gave some more time in the day (‘no time’ is probably in the top three most common reasons people tell me they haven’t got […]
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